"Sorry to be a snob, but it is a dark roast at best. If you are expecting a craft roasted coffee this is not for you. However, I support the cause and for coffee drinkers who use an automatic brewer and add cream/sugar this is still levels above Folgers and probably on par with Starbucks. I'll give the 3 bags I ordered to a friend who rescues and I'm sure they will be happy with it."