October 02, 2025 2 min read

Every October, we celebrate Pit Bull Awareness Month by shining a spotlight on organizations working to protect, uplift, and save the lives of pit bull–type dogs. This year, we are honored to partner with the Stand Up For Pits Foundation, a nonprofit dedicated to ending the abuse, discrimination, and overpopulation of these incredible dogs.
Stand Up For Pits was founded by comedian and advocate Rebecca Corry, whose rescued pit bull, Angel, changed the trajectory of her life. Learning about the daily injustices these dogs face—from breed bans to dogfighting—Rebecca committed herself to action. What began with grassroots comedy events has grown into a national movement combining education, advocacy, and direct support for dogs who need it most.
SUFP’s focus is on shifting culture. They challenge fear-based misinformation and breed-specific legislation, rallying thousands of people through awareness events like the historic One Million Pibble March on Washington D.C. They also use creative platforms, such as their Stand Up For Pits comedy tours, to raise both funds and national visibility for pit bull–type dogs.
While advocacy is at the heart of their work, SUFP also provides hands-on, lifesaving programs:
From October 1–31, 100% of profits from our Rescue Roast blend will be donated to the Stand Up For Pits Foundation. With your help, we can continue supporting their groundbreaking work to fight discrimination, end dogfighting, and give pit bull–type dogs the lives they deserve.
Every bag brewed brings us closer to a future where these loving, loyal companions are no longer judged by their appearance, but celebrated for who they truly are.
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