Dogs are perfect, but some have a harder time than others when it comes to adoption. You may have heard of Black Dog Syndrome, but did you know Black dogs in shelters have the lowest adoption rate? They also have the highest euthanasia rate, regardless of their breed.
BDS is a true phenomenon which has been observed by shelters and rescues over years of data. On average, it takes 4 times longer for a black dog to be adopted vs a lighter colored dog.
No one can easily explain the reasoning behind BDS, but there are many psychological theories on why people ignore our darker pups! Here are a few reasons for this unfortunate phenomenon:
1. They are often perceived as aggressive 2. Black dog superstitions 3. Bad photo quality doesn’t show features 4. Look less friendly
If you’re looking for a pup, pay extra attention to those black pups because they have just as much love to give but may be struggling to find the right human’s to love them back!
The holiday season is a time for love, family, and comfort. Unfortunately, countless pups must spend the holidays alone in the shelter simply waiting for the perfect family to give them a second chance.
Three Percent. That is the survival rate of a shelter dog in Puerto Rico. It’s a grim fate for a “Sato,” the name commonly used to refer to homeless dogs in Puerto Rico and astonishingly, there are estimated to be as many as 500,000 of these Sato pups.
To help provide comfort and love to pups waiting to be saved, we're providing as many blankets as possible to our shelter partners coast to coast. For every blanket sold this season, we're donating a blanket to a rescue pup waiting on a forever family.