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BDS is a true phenomenon which has been observed by shelters and rescues over years of data. On average, it takes 4 times longer for a black dog to be adopted vs a lighter colored dog.
No one can easily explain the reasoning behind BDS, but there are many psychological theories on why people ignore our darker pups! Here are a few reasons for this unfortunate phenomenon:
1. They are often perceived as aggressive
2. Black dog superstitions
3. Bad photo quality doesn’t show features
4. Look less friendly
If you’re looking for a pup, pay extra attention to those black pups because they have just as much love to give but may be struggling to find the right human’s to love them back!
While we cannot fix BDS overnight, we can continue to bring awareness to it. This special black dog edition merchandise is dedicated to all the black pups out there waiting for their forever homes!
Join us at Grounds & Hounds Coffee Co. in providing a voice for every rescue pup and let's make more tails wag.
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